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VY Digital
E-commerceConcept project

Kraft — store

A concept online store focused on the product and a smooth checkout.

Role
Concept, design and front end
Year
2025
Technology
Next.jsTypeScriptTailwind CSS
E-commerce2025

Kraft — store

Overview

A concept store where the product is the hero: a clean catalog, a clear product card and a short path to purchase.

The task

Make browsing pleasant and checkout fast, so you don't lose the buyer at the last step.

Solution

A filtered catalog, a detailed product card, a cart and a short multi-step checkout.

UX approach

Minimum distraction, maximum focus on the product and the buy button. Mobile scenario first.

Visual direction

A restrained presentation where product colours pop more than the interface.

Presentation

Kraft — store
Kraft — store

Functionality

  • Catalog and filters
  • Product card
  • Cart
  • Fast checkout

Result

A concept that demonstrates a conversion-oriented approach to e-commerce.

Tell us about your project

Describe the task — we'll come back with an understanding of scope, rough timeline and cost. No commitment.